Explore The D
Detroit’s #1 Platform for Experiences, Tours & Local Lifestyle
Why Explore The D
Largest lifestyle + experience
platform in Detroit
Integrated ecosystem of tours,
media, events, and hospitality
Trusted by locals & visitors for
where to eat, drink, and play
Direct connection to Detroit’s
most active spenders
Audience Reach
200,000+
Opt-in email subscribers
(twice weekly newsletter)
88,000+
SMS subscribers
(high open + engagement rates)
100,000+
Annual tour riders
(handlebar, michigan pedaler,
motown boogie bus, etc.)
Products & Advertising Channels
Email Newsletter Ads
Website Ads &
Featured Listings
SMS
Campaigns
Product Placement
on Tours
Event & Bar Crawl
Sponsorships
Email Newsletter
- 200,000 + subscribers
- 2 sends + per week
- 35%+ open rates
- Direct ad placements sponsored content
- Perfect for driving awareness and conversions
Email Newsletter
- 88,000 subscribers
- Instant reach, 90%+ open rates
- Perfect for time - sensitive promotions
Product Placements on Tours
-
100,000+ annual riders on our fleet: HandleBar,
Motown Boogie Bus, Michigan Pedaler, etc. - Hyper-engaged+ groups looking for fun & memorable moments
-
Place your product directly into the experience:
- Drink samplings
- Branded swag
- On-board signage
- Stop partnerships (bars/restaurants)
Website & Directory
-
ExploreTheD.com
curated directory of Detroit experiences, bars, restaurants & events. -
Banner ads,
sponsored listings, affiliate placements
Events & Bar Crawls
- Exclusive themed crawls & large-scale events
- Perfect for beverage brands, bars, nightlife sponsors
- Direct sampling & brand activations
$200 membership featured listing on explorethed.com
-
Exclusive Listing in Explore the D Directory
Premium placement for your business on Detroit’s largest lifestyle & experience platform -
Audience Reach
Access to 200,000+ email subscribers, 88,000 SMS subscribers, and 100,000+ annual tour riders -
Visibility & Trust
Featured as a go-to recommendation for locals and visitors exploring Detroit -
Ongoing Value
Monthly exposure for your brand in front of high-spending audiences