Built in Detroit
Authentic Detroit
Experience the 313 through the eyes of those who call it home.
Started with a Dream & a Pedal Pub.
In 2012, Detroit was in the midst of a historic cultural renaissance. We saw an opportunity to do more than just provide transportation—we wanted to build a gateway to the city's hidden soul.
What started with a single pedal pub in Midtown has evolved into Explore the D: the city's most comprehensive experiential platform. We don't just host tours; we curate memories that celebrate the resilience, creativity, and grit of the Motor City.
We are the pulse of the D.
12+ Years
Building Community in the 313
Authentic Vibes
We only partner with local institutions that embody the true spirit of Detroit. No tourist traps, just the real deal.
Community First
Our membership isn't just a discount card—it's an invite to the city's most active and social network.
The Hustle
Every tour is designed to support small businesses, historical landmarks, and the local creators who make Detroit shine.
The Most Iconic Fleet in the City.
Explore the D is the proud home and partner to the brands that defined Detroit's social scene. Whether you're on the Handlebar, The Michigan Pedaler, or the Motown Boogie Bus, you're riding with the legends.
Our Promise to You
"We will always prioritize the people of this city. We will always keep it authentic. And we will always make sure you have the best damn time in the 313."
The Explore the D Team